Portfolio

P&G (Australia & New Zealand)

• Delivered $20M sales uplift and 95% reporting time reduction for P&G Australia

• Diagnosed market share decline using integrated quant + qual consumer insights across 10 brands

• Converted insights into marketing and go-to-market strategy with clear hypotheses and actions

• Led monthly GM leadership reviews, translating KPIs into clear drivers → root causes → actions

• Aligned cross-functional teams on priorities to accelerate decisions and execution

• Automated market share reporting via PowerBI dashboards, replacing manual reporting and improving visibility

• Partnered cross-functionally to execute changes, delivering $5M sales uplift for P&G New Zealand

Google

• Led a regional cost optimisation initiative across 16 APAC markets, delivering $3M savings

• Increased adoption of a global program from 25% → 60% through stakeholder enablement and performance reporting

• Analysed spend across 1,000+ suppliers, identified consolidation opportunities and partnered with cross-functional stakeholders to redesign the P2P process

• Built a dashboard to track savings, ownership and progress

• Trained 200+ users to embed and sustain the new process

GSK

• Implemented an analytics solution to improve digital marketing efficiency across 20+ markets

• Identified supplier and spend optimisation levers using PowerBI insights and performance metrics

• Delivered £11M savings through ROI-driven decisions and improved investment discipline

Head & Shoulders

• Built end-to-end machine learning models to identify the biggest growth drivers by brand and channel

• Translated complex data into clear commercial levers and prioritised actions for leadership

• Shaped go-to-market decisions and execution, delivering $2M sales uplift

Pantene

• Turned insights into actions that improved key account performance, delivering $2.5M uplift

• Built retailer-level performance insights using advanced analytics to identify growth opportunities

• Developed executive narratives to shape customer strategy and joint business plans

Olay

• Implemented a Test & Learn solution to quantify in-store ROI.

• Designed and executed high-impact tests with sales teams to improve investment decisions.

• Measured incrementality and ROI, enabling optimisations that delivered $0.5M in incremental sales.

Testimonials

  • Jennifer is an exceptional career coach. She offers invaluable advice across all aspects of one's career, from crafting killer resumes to understanding the alignment between one's values and their work. Jennifer always lends a warm and supportive ear; she's an excellent listener and deeply understanding. I would highly recommend Jennifer!

    Sam

  • Thank you Jennifer for inspiring the Analytics & Insights organization with your amazing work. Please continue being the consumer and shopper hero, finding mind-opening insights and always pointing the torch toward growth for your market.

    Siladitya Bandyopadhyay - SVP Asia Analytics & Insights, P&G

  • I would like to sincerely thank Jennifer for the fantastic effort while we were in a real business crisis. The work you and the team completed made the impact minimal, with great recognition in the entire GSK. Thank you.

    Joël Lemieux - VP Supply Chain, GSK

  • Thank you, Jennifer, for leading efforts to optimise the program in APAC and drive a critical prioritisation process. This year it contributed to a savings of nearly $3M in APAC, and we are looking forward to all we can achieve together.

    Google Global Marketing Operations Lead